Why Should I Offer Standby Power?

Power Outage Causes Chart

With the escalating demand for backup power, the standby generator market offers virtually unlimited opportunities. Profit now, from systems that homeowners will add later.

As a builder, you are in a unique position to capitalize on this trend and profit on the sale of generators in new home construction:

  • You have an established relationship with home buyers
  • Installation of standby generators is easier and far less expensive in new construction
  • The cost of the generator can be rolled into the home mortgage for just a few dollars a month – a feature your customers will appreciate