Homeowner Needs and Concerns

• Our aging power grid threatens utility reliability
• Severe weather events are on the rise
• Homeowners want to protect properties, investments, and lifestyles
• More people work out of the home
• Homeowners don’t want to be inconvenienced

Homeowner Thoughts on Standby Power

• They assume home standby generators are expensive
• They need help in the decision-making process
• They don't understand the benefits of standby power vs. portable generators
• They don't understand the relationship between cost and backup power capabilities